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UK rental prices are expected to continue rising




As the UK property market responds to changing interest rates, newly developing

areas and a continuing supply and demand crisis, rent prices have reacted

accordingly across the country. Rents have risen by an average of 5.4% in the last

year, and the average rent for new lets in the UK is at £1,245 according to property

platform Zoopla.


Which factors fuelled the current state of the UK rental market?


The latest data indicates that demand for renting has cooled slightly over 2024 but

remains high by pre-pandemic standards.


The post-pandemic years have seen demand for rented homes rise to record highs

which, together with falling housing supply, pushed rents higher. Rental demand

started to increase in 2021 as the economy re-opened thanks to the resumption of

international travel, alongside changes in visa rules for workers and students at a

time when the UK jobs market was also recovering. 


The jump in mortgage rates over the latter half of 2022 and 2023 also made buying a

property more expensive, keeping potential buyers in the private rental sector and

increasing the demand for rental properties.


Winter will likely cool market conditions slightly


Rental prices across the UK have risen sharply over the past year but data indicates

that the lower 5% increase in September could prove that prices are beginning to

soften, a trend that may continue as winter approaches. According to the latest

Goodlord Rental Index, year-on-year figures have generally been higher throughout

the year, with reports of 7% increases in former months.


The average rental cost for a property in England was recorded at £1,147.26 in

December 2023, and softer conditions are common for the market in winter as less

social factors like university terms and job relocations tend to take place over the

festive holiday period.


Will rent prices remain elevated?


According to Zoopla there are currently 18% more rental homes available than this

time last year, as lower mortgage rates recently enabled some renters to exit the

rental market to buy their first properties. Despite this though there are still 24% less

homes available than before the pandemic, which is limiting choice for renters as the

housing shortage continues to impact the market.


As the government slowly tries to increase the supply of affordable housing the

private rented sector will likely continue to see high demand from those on lower

incomes, and higher competition for a small pool of properties means that landlords

have an opportunity to set prices in their favour.


As a result it seems likely that elevated rental prices are here to stay for the

foreseeable future, even if with the slight fluctuations predicted for the winter months.


Which areas offer the best rental yields?


The UK’s largest cities have recorded some of the greatest growth in average rents,

averaging over 10% per year for the last three years. This pace of rent rises has

proven unsustainable and means that affordability is now starting to impact rental

growth in major centres. As a result, London and other major cities across the UK

have been leading the slowdown in rental inflation in recent months. 


According to Zoopla the greatest slowdown has been in the capital, where rents are

rising at just 2.5%, down from over 12% for London properties last year. Property

website Rightmove’s figures for the third quarter of 2024 across Britain show that

the average rent advertised for London properties reached a record of £2,694 per

month recently.


Rental growth is also slowing quickly across the UK’s other largest cities, the so-

called ‘core cities’, with rents 5.8% higher over the last year, down from 10.7% a year

ago according to Zoopla. These cities include Nottingham, Bristol, Manchester,

Liverpool, Sheffield, Newcastle, Birmingham, Leeds, Edinburgh, Glasgow and

Cardiff.


Rental inflation in non-city areas continues to run at an above-average rate of 6.8% -

7.4%-a-year. This reflects high demand being pushed into more affordable areas,

often adjacent to the larger cities which are key employment centres.


Landlords and investors brace for the Autumn budget


As the market prepares for Chancellor Rachel Reeves’ budget on October 30 th some

landlords are bracing for a potential Capital Gains Tax rise, as well as new Energy

Performance Certificate regulations for and potential mentions of the Renters Rights

Bill, all factors which could impact the rental market significantly.


These potential tax and policy changes mean that it is imperative for landlords and

property investors to consult industry professionals to ensure they navigate the

market with their best interests in mind.


Tailor my Property offers an experienced network of property, investment and

financial professionals who can assist with specific goals and queries across the

broader United Kingdom.




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